OLD NAVY

Brand Communications Design + Strategy

Create + execute visual storytelling strategy that brings Old Navy to life through external and internal global channels. Develop creative campaigns, design concepts and digital communication platforms that meet business objectives + advance brand strategy. Create, develop and oversee the execution of social media + digital initiatives including development of campaigns, content creation and driving engagement across multiple channels including Web, social and mobile. 

Create + execute visual storytelling strategy that brings Old Navy to life through external and internal global channels. Develop creative campaigns, design concepts and digital communication platforms that meet business objectives + advance brand strategy. Create, develop and oversee the execution of social media + digital initiatives including development of campaigns, content creation and driving engagement across multiple channels including Web, social and mobile. 

 
 
Jaime King, Old Navy VP of Womens' Design. Photo credit: Sally Colwell

Jaime King, Old Navy VP of Womens' Design.
Photo credit: Sally Colwell

VISUAL STORYTELLING

Translate written content into compelling visual stories to create emotional connections between the Old Navy brand and key audiences. 

  • Content Strategy
  • Art Direct + Create Digital Assets: Graphics, Photography, Video, Animation
  • Blog Posts
  • Social Media
  • Produce content that builds personal brand of Senior Executives
  • Paid Media
Launched first ever internal blog for the Old Navy Design team. Content + Creative Editor managing a team of contributors.

Launched first ever internal blog for the Old Navy Design team.
Content + Creative Editor managing a team of contributors.


TALENT BRANDING

Lead Talent Branding (content strategy, social recruiting, + design) to attract world class talent. 

  • Produce + Art Direct Launch of new Career Site
  • Content + Creative for social recruiting
  • Copywriter for the Gap Inc. Careers Blog
Produced + Art Directed   Say Hi to Old Navy   brand video.

Produced + Art Directed Say Hi to Old Navy brand video.


Modulate between Adobe Creative Suite to create compelling presentations for audiences ranging from 12 – 3K people. 

Modulate between Adobe Creative Suite to create compelling presentations for audiences ranging from 12 – 3K people. 

PRESENTATION DESIGN

Provide creative direction, presentation design, and event production for senior executives + company-wide meetings.

Use design thinking to tell easily digestible stories.