OLD NAVY
Brand Communications Design + Strategy
Create + execute visual storytelling strategy that brings Old Navy to life through external and internal global channels. Develop creative campaigns, design concepts and digital communication platforms that meet business objectives + advance brand strategy. Create, develop and oversee the execution of social media + digital initiatives including development of campaigns, content creation and driving engagement across multiple channels including Web, social and mobile.
Jaime King, Old Navy VP of Womens' Design.
Photo credit: Sally Colwell
VISUAL STORYTELLING
Translate written content into compelling visual stories to create emotional connections between the Old Navy brand and key audiences.
- Content Strategy
- Art Direct + Create Digital Assets: Graphics, Photography, Video, Animation
- Blog Posts
- Social Media
- Produce content that builds personal brand of Senior Executives
- Paid Media
Launched first ever internal blog for the Old Navy Design team.
Content + Creative Editor managing a team of contributors.
TALENT BRANDING
Lead Talent Branding (content strategy, social recruiting, + design) to attract world class talent.
- Produce + Art Direct Launch of new Career Site
- Content + Creative for social recruiting
- Copywriter for the Gap Inc. Careers Blog
Produced + Art Directed Say Hi to Old Navy brand video.
Modulate between Adobe Creative Suite to create compelling presentations for audiences ranging from 12 – 3K people.
PRESENTATION DESIGN
Provide creative direction, presentation design, and event production for senior executives + company-wide meetings.
Use design thinking to tell easily digestible stories.