BETTERUP’S CENTER FOR PURPOSE & PERFORMANCE

Director / Brand, Content, Community and Communications

The Center for Purpose and Performance brings together a diverse community — of luminaries, executive leaders, and renowned researchers — to produce, promote and implement groundbreaking research that uncovers the keys to building high-performing organizations. We prompt bold conversations with scholars and practitioners, fund innovative, interdisciplinary research, and use science to enhance and promote the tools, practices, and interactions that improve the quality of life and work. The Center is chaired by Adam Grant, one of the world’s leading researchers, writers, and thinkers on organizational science, motivation, and cognitive agility.

The Center recognizes and funds research that introduces original ideas, exhibits cutting-edge scientific methods, and demonstrates significant potential for meaningful advancements in the workplace. An expert panel of luminaries—including pioneering psychological safety expert Amy C. Edmondson (Harvard Business School), thought leader James Clear (Atomic Habits), and senior vice president and chief people officer Tiffanie Boyd (McDonald’s USA)—join Grant in judging research submissions and selecting winners of the prize. With a focus on “leading for purpose” the Center aims to help leaders and organizations:

Rethink purpose and performance
Developing and analyzing structures and models that advance organizational effectiveness through innovation, collaboration, and adaptation in dynamic and complex work environments.

Reimagine cultures of inclusion and well-being
Using novel sources of data on human and organizational behavior to improve our understanding of the barriers and facilitators of psychological safety, vitality, and mattering in the workplace.

Revolutionize management’s relationship to machines
Demonstrating new and effective approaches for exploring AI-mediated communication, collaboration, and management to enhance productivity and flourishing.

CORE RESPONSIBILITIES + RESULTS

Oversee executive cross-functional plan between Brand, Growth, Sales, Professional Services, Executive Engagement, and Labs

Produce exclusive industry events and unite a diverse community of prominent CEOs and CHROs, business luminaries, top academics, practitioners, and impactful BetterUp coaches around groundbreaking research and innovative practices for bringing purpose and performance into the workplace

Design CxO experiences: roundtables, panel discussions, executive briefings

Serve as the main point of contact for the Center Chair, Adam Grant and Panel of Judges, Amy Edmondson, James Clear and Tiffanie Boyd

Define editorial and marketing strategy for announcements, content, events, and a global research competition

Define messaging, narrative, key deliverables, and milestones for the Center

Establish KPIs, analyze performance, and report on results

Exceeded average content engagement reach by 31%

Exceeded event registration by 36%

Influenced millions in closed-won opportunities